Blog

Website performance is one of the most important aspects of any online business. It’s incredibly important to ensure you continue to improve your website performance as much as you can to improve speed times, and usability and entice return users. Here are 7 ways in which you can improve your website performance.

1. Optimising loading speeds 

First of all, and most importantly, you need to optimise your website’s loading speed. This will ensure a smoother experience for each user. It’s important to remember that most websites have a loading time of 3 seconds, and for every additional second that a page takes to load, you can experience a reduction in conversions of up to 7%.

2. Leverage Browser Caching 

Browser caching is when you tell the visitor’s browser to store some or all of your site’s files on their computer temporarily. This will help the website load faster for future visits as there will be data of the website already in their cache history.

3. Minify your website’s code 

Most websites have a mix of CSS and Javascript files. However, each additional script your site needs to load impacts your website’s performance. Minifying the scripts is the process of removing unnecessary characters from your site’s code. It can be as simple as removing blank spaces in your code that will help reduce the script especially if you do this across your whole site, it will make a huge difference.

4. Re-ordering your script

Placing CSS at the ‘top’ and JavaScript at the ‘bottom’ of your web pages. CSS is the markup language that enables you to style your website, so placing this in the header of your web page is ideal as this is usually faster to load. Placing JavaScript at the bottom of your web page is ideal as it’s not that important to have it at the top and by the time the user has scrolled to the bottom of the page, it should have loaded. For example, contact us forms look better at the bottom of the page but will also be fully loaded by the time the user has got to the bottom of the page.

The benefit to scripting your website like this is that the website will render faster because the browser doesn’t need to finish loading all of the JavaScript code before the content has fully loaded.

5. Optimise website images 

High Quality images can tend to take up a lot of space on a page, which can mean that the loading time of that web page may take longer as it has more work to do to load everything on that web page. To make your images smaller file sizes, you can:

• Compress images before uploading them to the website
• Resize the images to adjust to modern screen resolutions

6. Fixing URLs

Now you may think that this is a part of SEO, however, having broken URL links can negatively impact your website. Broken URL links mean that search engine website crawlers cannot index your pages which can mean you receive less traffic to your website as it’s not being indexed properly.

7. Reducing the number of redirect links you use

Redirecting your visitors away from your page can harm your website’s performance. Having too many redirect links can cause your loading speed to slow down.

If you’re looking for some help in improving your website performance, we have a skilled team at Codeminers who can help you develop and improve your website performance to increase conversions.