Connecting HubSpot CRM with BigCommerce for Seamless Customer Data Syncing

Industry: Second-Hand Luxury Retail

Challenge:

An online retailer specialising in second-hand luxury fashion was struggling with inconsistencies in customer data across its platforms. Their HubSpot CRM stored valuable customer insights, but this data wasn’t properly synchronised with their BigCommerce store. As a result, the retailer faced challenges in maintaining accurate customer records, tracking purchase history, and delivering personalised marketing campaigns.

Manually updating customer details between the two systems was inefficient and prone to errors. The retailer needed an automated solution to keep data consistent across HubSpot and BigCommerce without requiring constant manual intervention.

Solution:

To streamline operations, we developed a bespoke integration that synchronised customer data between HubSpot and BigCommerce. This solution automatically pulled customer details from HubSpot and updated records in BigCommerce, ensuring that key information—such as purchase history, contact details, and preferences—was always up to date.

Additionally, the integration helped align marketing efforts by enabling HubSpot to send targeted campaigns based on real-time customer behaviour and purchase trends.

Outcome:

• Seamless data synchronisation: customer details remained consistent between HubSpot and BigCommerce.
• Enhanced customer experience: personalised marketing campaigns could be tailored based on accurate purchase history and preferences.
• Reduced manual effort: staff no longer had to update records manually, saving time and minimising errors.
• Improved operational efficiency: the business could make data-driven decisions with confidence, knowing that its customer data was always accurate.

While this project initially focused on maintenance, the long-term impact was significant. By automating data synchronisation, the retailer improved both its internal processes and customer engagement, ultimately driving better retention and sales performance.