eCommerce Website Development
WHAT IS ECOMMERCE WEBSITE DEVELOPMENT?
eCommerce website development is the backbone of any website looking to generate leads or sales. We’ve moved on from having a single page “brochure site”, a modern eCommerce website now needs multiple advanced features to engage customers effectively.
A successful eCommerce website will include:
- Engaging homepage: Create a visually appealing and captivating first impression.
- My account: Enable customers to register, track orders, and manage their accounts.
- Wishlist: Allow users to save products for future purchase consideration.
- Detailed product pages: Provide comprehensive information, images, and reviews.
- Streamlined checkout: Optimise the checkout process for a seamless experience.
- Multiple delivery options: Offer various shipping methods for customer convenience.
- Blog: Utilise content marketing to engage users and boost SEO.
- “About us” section: Establish trust and showcase your brand story.
- Simple & easy navigation: Ensure effortless browsing and product discovery.
This is why it is crucial to have a good eCommerce website development process in place.
When developing an eCommerce site, getting an experienced eCommerce Web Developer or Web Development Agency can help.
They can help you create a bespoke & immersive online store that’s perfect for your business.
WHY OPT FOR CUSTOM ECOMMERCE WEBSITE DEVELOPMENT
eCommerce web development is best when it is customised to your requirements. Out-of-the-box eCommerce websites are suitable for some small businesses, if you’re wise with your choice of template and plugins. But, if you’re looking for a bespoke online shop that will really WOW your clientele and get more sales, then custom eCommerce website development is what you need.
Whether you’re looking for a completely new custom built website or a website redesign, good eCommerce web developers will take the time to understand your business objectives and target audience and will formulate a detailed plan for your custom eCommerce website development project.
eCommerce website development isn’t only about website design. It goes further than that. A great eCommerce website will stand out from the crowd in terms of design, but also functionality. eCommerce web development services should include user journey planning, quick page load speeds, secure payment gateways, Search Engine Optimisation (SEO) and full support and maintenance. Services can also include eCommerce personalisation, the delivery of complex system integrations, booking systems, website applications and mobile app development. So, you can see why a custom eCommerce solution is favourable for most companies.
Expert Insight
FEATURES OF A SUCCESSFUL ECOMMERCE WEBSITE
1. Choosing the right eCommerce platform
Selecting the appropriate eCommerce platform is vital for a successful online store. Consider factors like scalability, budget, and specific business requirements when choosing from popular platforms such as Shopify, WooCommerce, or Magento.
2. Design and user experience
Aesthetics and user experience significantly impact eCommerce success. A well-designed eCommerce website with intuitive navigation and quick page load speeds enhances customer satisfaction and boosts conversions.
3. Product management and catalogue
Efficiently manage product listings and create a comprehensive catalogue, including categorisation, tagging, and detailed product descriptions.
4. Shopping cart and checkout process
Optimise the shopping cart experience and checkout process to minimise cart abandonment and increase conversion rates.
5. Payment and security
Ensure secure payment gateways on your eCommerce website and implement SSL certificates to safeguard customer data during transactions.
6. Order fulfilment and shipping
Streamline order fulfilment and shipping processes to ensure timely and accurate deliveries.
7. Mobile commerce (M-Commerce)
With the increasing prevalence of mobile users, prioritise responsive design and mobile-friendly features to tap into the growing mobile commerce market.
8. Customer support and feedback
Offer exceptional customer support and gather feedback to enhance the overall shopping experience and build customer loyalty.
WHAT IS ECOMMERCE PERSONALISATION?
Have you ever revisited a website and noticed that it is starting to show products that you’re interested in? That’s probably because the website has collected information on the pages that you have been looking at and it has built up a persona for you. So, the next time you come onto the site, it will serve information that is suited to your persona. For example, you might visit a furniture website and look at dining tables. Then you will start to see calls to action across other pages that show images of dining tables. These are customisable components and a common element of eCommerce personalisation.
Personalisation is a great part of eCommerce site development, as it can improve the user journey and customer interaction through customised website content.
eCommerce web developers can help you to implement eCommerce personalisation and work with you to identify your different personas.
HOW CODEMINERS CAN HELP YOU CREATE YOUR PERFECT ECOMMERCE WEBSITE
At Codeminers we know that your website should not be just an online shop front, but an immersive shopping experience.
That’s why we offer immaculate design and development, providing custom eCommerce web development services that drive online sales. Not only do we build beautiful websites when developing an eCommerce site, but we can also offer the highest quality of consultancy on your website, project, or performance.
Our team of eCommerce web developers are experts in Sitecore and Umbraco CMS platforms. We have the tools to offer builds with standard functionality as well as custom-built eCommerce solutions tailored to your eCommerce website development requirements and business goals.
If you’re still in the process of picking a Content Management System, then check out our CMS page and find out which CMS is right for your new website.
We can also blend in a seamless personalised customer experience for the best user experience possible.
Whether you are selling products, digital services or even subscriptions; at Codeminers we are able to build you a high-performance retail solution.
Interested in knowing more about how we can help you improve your online shopping experience? Get in touch with us today.
